Making Sense of Scents: Ditching Fragrance Jargon for Real-Life Aromas

Let’s face it, traditional fragrance categories like “woody oriental” and cryptic perfume terms never sat right with us, those aren’t the words people use every day, especially when choosing candles meant to bring comfort and joy to their spaces. Instead of trying to squeeze our creations into decades-old boxes, we listened to what people actually say: “I want something invigorating”, “I need to relax”, “Take me back to my favourite memory of grandma's kitchen”, or “What reminds me of summer?”

That’s why we looked at the normal industry adopted fragrance wheel created by Micheal Edwards and decided to re-invent the wheel. We created our own candle fragrance groups, based on feelings and real-life memories, not industry jargon.

The Four Seasons, Scented Stories from Spring to Winter

Scents can instantly transport you through time, our Four Seasons group is all about capturing the very best of each moment, whether that’s the fresh green notes of spring, the juicy fruits of summer, the smoky nostalgia of autumn, or the comforting spices of winter. It’s about lighting a candle that matches your mood, or even changing it.

• Spring: Dewy grass, budding flowers, that hint of new beginnings
• Summer: Citrus, ripe berries, seaside breezes, sun-drenched florals
• Autumn: Crisp apple, smoky woods, crunchy leaves, softly spiced treats
• Winter: Mulled wine, rich vanilla, pine needles, warm fireside moments & Christmas.

Invigorating, Fresh and Uplifting Energy

Invigorating scents offer a breath of fresh air and a dazzling pick-me-up whenever needed, forget stuffy “mossy woods”, these are bright, clean, energising blends for anyone hoping to boost their mood and space.

• Citrus spark: Lemon zest, grapefruit, bergamot, green tea for instant liveliness
• Wellness fresh: Eucalyptus, peppermint, and revitalising florals that clear the mind and refresh the senses
• Modern freshness: Neroli mingling with basil, lush fig leaves, and crisp apple make these scents perfect for any room and anyone, truly universal freshness

Relaxing, Cosy, Calming, and Softly Enveloping

For those times when rest is a ritual, our Relaxing group is the scent equivalent of sinking into a plush blanket, this is fragrance that soothes the mind and helps create your own private sanctuary.

• Soft ambers: Gentle, smoky warmth with a whisper of vanilla and cedarwood
• Herbal comfort: Lavender, chamomile, or subtle tea notes bring a spa-like calm
• Wellness blends: Scents inspired by meditation rituals, gentle resins, and creamy musks designed to ease tension and foster relaxation

Reminiscent, Familiar, Memorable, and Full of Heart

Our Reminiscent group celebrates those scents that instantly bring back cherished memories, whether it’s a walk on the beach as a child, a favourite dessert, or that first coffee of the day, these are the fragrances that make life deliciously nostalgic.

• Gourmand bliss: Fresh-baked croissants, salted caramel, matcha lattes, or a comforting cup of coffee, all evoke “good enough to eat” delight
• Seaside escape: Salty breezes, sun-warmed sand, touches of driftwood, and coconut instantly transport you to holidays and happy places
• Boozy desserts: Whiskey-vanilla, rum-caramel, or cherry-laced treats bring out grown-up sweetness loaded with personality and story

Why We Describe Candles This Way

We don’t want picking a scent to feel like deciphering a secret code, the magic of fragrance comes from personal experiences, familiar comforts, and the energy each note can bring, whether relaxation, invigoration, nostalgia, or the mood of a season. So, we talk about candles the way friends do: honestly, clearly, and with enthusiasm. Lighting a candle should be as joyful and effortless as discovering a new favourite memory, never a chore.

Our Fragrance Family at a Glance

Signature scents come from trusting your heart, your memories, and your senses, not from memorising industry lingo.

If you think we missed something then let us know.